As a marketer, I prefer using Google.com as my primary search engine for many reasons. Sometimes I want US based searches but primarily it is because often Google tests or releases features on .com ...

Even if China is not your target market for your search engine marketing, you probably have at least heard of Baidu as the number one search engine in China. But do you know there’s another locally ...

Bing has changed up how they show their video search results to make it much more user friendly for searchers. The most noticeable is a new “save video” option which allows users to save videos to ...

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is bringing some pretty significant changes. Google has published a changelog for this update, but as usual ...

Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google AdWords Partner, specializing in strategy and management of SEM and PPC for search ...